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THE ANALYSIS ON SEMANTIC MEANING OF THE ENGLISH SNACK ADVERTISEMENT SLOGAN

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ABSTRACT
Nadia Awalia, 2021, The Analysis on Semantic Meaning of The English Snack Advertisement Slogan. Thesis, English Teaching Learning Program, Tarbiyah Department, State Islamic Institute of Madura, Advisor: Wahab Syakhirul Alim, M. Pd.
Keywords: Semantic, Meaning, Snack, Advertisement Slogan
The purpose of this research is to know what is the English snack advertisement slogan, and what kinds of meaning are there in the English snack advertisement slogan. The subject of this research is the English snack advertisement slogan on the websites from PT. Mars. Inc, PT. Kellogg’s, PT. Nestle, dan PT. Kraft. The data is obtained in sentences and advertisements for snack products on the websites. Based on these, the two questions that make up the subject of research in this study are: (1) what is the English snack advertisement slogan like; (2) what kinds of meaning there are in the English snack advertisement slogan.

This research is library research. In library research, the researcher takes the data from the websites by documentation because it is library research. The researcher collected several snacks of English advertisement slogans on the websites to know what is the English snack advertisement slogan, and what kinds of meaning there are in the English snack advertisement slogan that related with the title of this research.

The result of this research suggests that the kinds of semantic meaning on the English snack advertisement slogan that was on the websites found on PT. Mars. Inc, PT. Kellogg’s, PT. Nestle, and PT. Kraft. There are 6 meaning types that the researcher has found include 15 conceptual meaning because the meaning of the slogan is the real meaning in the real life. Including the Snickers advertising, Tracker, Maltesers, Revels, M&m’s, Pods with Mars, Froot Loops, Honey Loops, Corn Pops, Corn Flakes, Fruity snacks, Crunch, Cookie Crisp, Koko Krunch Maxx, and TUC. Then, 4 connotative meanings because the meaning more than conceptual meaning. Among them Snickers, Twix, Mars, Macaroni and Cheese advertising slogans. 4 affective meanings because the meaning shows the feeling of the speaker, are: Snickers, 3 Musketeers, Revels, and KitKat advertising. 1 social meaning because from the slogan there is a word that has social meaning, that is Mars advertising. 2 collocative meanings because the meaning that contained in the M&m’s, Froot Loops, and Corn Pops advertising slogan contains compound word to be good sentences. 3 thematic meanings in the Snickers, Mars, and Macaroni and Cheese advertising because in the slogan the sentences are written based on grammatical order.

This would give us a new vocabulary and increase our knowledge of the use of words. For communities, they can find many ways to use semantic aspects to know the type of meaning in English slogans on the websites. Used based on that context was necessary so that the public could understand the meaning of the slogans and information that the buyer could capture.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

132021003 Nad A

Penerbit

Pamekasan : IAIN Madura., 2021

Deskripsi Fisik

xiii+85 hlm., 21x29,5 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

SKRIPSI TBI 2021

Info Detail Spesifik

003

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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